Desert Endoscopy Center
Desert Endoscopy Center has cared for Mesa, Arizona since 1999. Their website hadn't kept pace — an aging WordPress build on a managed host, slow on a phone and awkward to change. I rebuilt it from the ground up into a fast, secure, static site the practice owns end to end, and moved it live without losing a day of search traffic.
Visit the live site↗The problem
A respected practice with an unrespected website. It ran on WordPress on a managed host — every content change routed through a vendor, page speed dragging on mobile, and a growing pile of plugins to keep patched. The practice owned its reputation but not, in any real sense, its website.
The bigger risk was the move itself: two decades of Google ranking lived at those URLs. A careless migration could erase years of search equity overnight.
The build-vs-buy call
The reflex answer is another WordPress theme or a page-builder subscription. I made the opposite call: build a static site on Next.js. No database to breach, nothing to patch on a schedule, and hosting that costs pennies instead of a monthly platform fee.
Just as important — the practice owns all of it. The code, the domain, the accounts. No lock-in, and full access handed over at any time.
What shipped
Forty-plus pages, rebuilt: the full physician roster with individual bios, every procedure, a patient-education library, visit/insurance/billing information, and legal pages. Structured data describes it as a medical clinic — physicians, procedures, breadcrumbs — so search engines actually understand what they're indexing.
It's a no-PHI architecture by design: no forms quietly collecting patient information. Appointment routing sends patients to the practice's existing intake and phone lines instead. Everything is mobile-first, WCAG AA on contrast, with accessible navigation and skip links. And 301 redirects map every legacy WordPress URL to its new home, so the SEO built over years carried straight across.
The result
Live at desertendoscopy.com — cut over from WordPress with email left completely untouched and search rankings preserved. The center owns everything; I host and maintain it, and they're never locked in. It's the exact model I now bring to other practices: you own it, I keep it running, no surprises.
What made it work
- Cut over from WordPress with zero email disruption and every legacy URL 301-redirected
- MedicalClinic, Physician, and Procedure structured data for richer search results
- No-PHI by design — no patient data collected or stored on the site
- Mobile-first, WCAG AA contrast, accessible drawer navigation and skip links
- Static architecture: nothing to breach, nothing to patch, pennies to host
Want something built like this — where the person who makes the call is the one who ships it?